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The Initial Design Process
After more than 20 years of producing leading performance cables for applications in over 50
international markets, Straight Wire knows the parameters and development
process to design new cables.
We constantly research, review & interpret the electrical data on electronics & speakers to spot trends or
tendencies. New materials and refined processes are employed on an application specific and cost conscious
approach to develop cables with great value. Factors such as conductor diameter, braid angle, stranding
options, insulation resonance points and dozens of other variables are analyzed and addressed before
prototypes are produced.
The Listening Panel
After a cable's mechanical and electrical parameters have been optimized on the drawing board,
a limited quantity of cable is produced for the listening panel (in two or three color coded versions)
composed of leading manufacturers, dealers, critics and consumers. Quantitative sonic evaluation reports
are generated with a record of specific equipment used in the evaluation process. Solid state & tube gear,
dynamic & planar speakers from many manufacturers are used by the listening panel to establish a broad
basis for the selection of the final production version.
Refinement & Tweaking
The listening panel's reports are carefully evaluated to select which of the prototype versions
should be put into production. Sometimes additional prototypes are produced to achieve the sonic
approval of the listening panel while maintaining optimized electrical and mechanical parameters
for broad applications.
Straight Wire transcends other cables because of logical and methodical research and redesign efforts
before a product is offered to the customer. This process takes longer and costs more than "quick trial
and error" methods, but we're sure you'll see and hear
the difference with Straight Wire.
Special Manufacturing Tools
Only after our prototypes meet the exacting standards of measured accuracy and sonic fulfillment are
they put into production. Even then, we address interactive issues of temperature variation, tension,
purity of manufacturing environment and other elements critical to maintaining the final design's integrity.
Terminations and QC
All terminations are completed to the exacting procedures of the original reference design.
Heavy gold plated, PTFE insulated connectors are terminated with silver solder in a carefully
controlled environment. Our procedures are on par with jewelry making standards of precision and
measured tolerances. Magnification devices are used to inspect the final assembly followed by a
process of electrical measurements. It is only after this time consuming process that we release
our Lifetime Limited Warranty* that is featured on all Straight Wire cables.
Who's Using Straight Wire?
In addition to the cables made for consumers, we have developed wiring systems for many other top
manufacturers. Straight Wires scientific approach to design combined with our real world listening
panel has allowed us to supply internal wiring for audiophile manufacturers who require extraordinary
sound quality and large corporations who mandate documented electrical performance. Leading corporations
who demand the best of both worlds for their internal wiring include Thiel Loudspeakers, Sony, JBL
Synthesis and many, many others. High quality recording labels like Chesky, Mobile Fidelity and
other recording professionals rely on Straight Wire for accuracy and
performance. The majority of other respected audiophile manufacturers choose
Straight Wire for product development and
demonstration at the international electronic shows. Our experience with these diverse companies
ensures that we have an ideal match for whatever combination of components you select.
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